Why is Innovation so important?
For the past 10-15 years companies have been focusing on operational efficiency, cost management and continuous improvement.
Creating better answers is important, however the challenges and problems we are constantly presented with today no longer yield themselves to solutions from the standard approach.
Industries and businesses that are winning in this environment have made innovation a core competency.
Revenue Growth & Innovation
The longevity of any company is dependent on its ability to grow. PwC found in their global innovation survey that the leading innovators are each anticipating an extra 6% per annum in growth (on average), compared with the less innovative peers.