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5 Key principles for success in the hotel and restaurant business moving forward - with HGE and HSMAI


Creating value for customers and guests sits at the centre of any successful hotel and restaurant business.  Hospitality as a service industry has always centred around the guest, the experience and interaction with each guest in the hotel.

As we supported our clients through the pandemic, I found 5 key principles as absolutely necessary to embrace.

1. Know and understand your customers.
2. Automation - embracing technology & machine learning.
3. Intentional innovation to shape business strategy.
4. Adapting Leadership and organizational engagement.
5. Strategic Partnerships.

This Whitepaper outlines the underlying premises for each of the principles, intending to provide each reader with the possibility to take action and make some decisions that will help businesses to continuously create value for your guests whilst running highly effective teams and delivering outstanding experiences.

Our Story

Optimizing beyond Revenue

HGE International was founded in 2010 with a purpose to provide high level strategic- and decision-making capabilities, which are found in larger, branded hotel companies, to independent hotel operators, franchisees, investors and hotel owners.
In engaging with our clients, we have developed robust solutions around outsourced revenue management, strategic revenue strategy support, innovation & design thinking, digital transformation & strategy, and data analytics.
We are flexible on methods and tools, but principled in approach.

strategic & international

In the last 11 years, we have assisted owners and investors in opening hotels, re-branding, renovating, repositioning hotels, re-opening and – alas – closing hotels.
We have researched, recommended and implemented reservation, distribution, revenue management, and sales & marketing systems infrastructures.
We have engaged clients based in Australia, Singapore, Hong Kong, Thailand, Vietnam, Malaysia, Maldives, Tanzania and Germany.



Our clients include Exxon Mobile, Marriott International, Autograph Collection, Tribute Portfolio by Marriott, IHG – Six Senses, Sands China Limited, Kempinski Siam, Fusion Hotel Group, The Pavilions Hotels and Resorts, The Small Maldives Island Company –Amilla Fushi, Finolhu and Huvafen Fushi, Seaside Finolhu, The Scarlet Singapore, 8M Hotel Management Services (subsidiary of 8M Real Estate), Exxon Mobil, NTUC Link Singapore, and others.

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Frequently Asked Questions

Why may outsourcing Revenue Management be right for you?

Why Revenue Management? HGE International

Revenue Managers are in high demand and finding a good one is not always easy. For many independent hotels training  retaining a good revenue manager can be challenging. Partnering with us to handle your regular revenue management will ensure that your daily RM needs like inventory, pricing and distribution needs are being taken care of by a team of professional revenue managers. We keep you informed, we provide insight to make decisions with you. We assist with annual pricing and revenue planning process.
If this sounds like something you could envision for your hotel, we'd be delighted to have a conversation. Please also refer to our blogs on outsourcing revenue management and other interesting topics.

What kind of outsourced services do you provide?

Confidentiality Agreement HGE International

We will tailor the service levels to your need. It can be as short-term as the maternity leave of your revenue manager, as extensive as your full time revenue team covering groups and F&B, as hands-on as managing inventories daily with weekly forecasts and business intelligent dashboards, or as high level as a corporate strategy team would support your property based Revenue Manager and Director of Sales and Marketing.

What make your company different from others?

The difference of HGE International

We understand that your business in unique. As such we offer a bespoke service, specifically designed to fit your needs. We work relationally, alongside our clients, so that with us you always get a person, not a system, to support your company. Please reach out to us to continue this conversation.

Do you provide a revenue management system?

HGE International Orange Arrow

As you engage with us, we will provide you access to Maxx Your Revenue Butler - the virtual revenue management assistant that will provide you with real-time updates, analysis and recommendations. Maxx is a new generation revenue management platform with the purpose of optimizing your revenue and your team. We'd be delighted to arrange a demonstration for you.
You can also just subscribe to Maxx Your Revenue Butler only if you don't need any other support and are just looking for an awesome revenue management assistant! For more info, contact us here.

Where are you located?

Location of HGE International

We are based in Singapore but have been able to effectively partner with clients around the world through the use of remote working technology. Wherever you are, don't hesitate to get in touch to find out how we can partner together.

I still have questions, how can I contact you?

Contact HGE International

Please don't hesitate to get in touch to find out more:  
Call us on +65 9199 8137, 9:30am-6pm Time zone in Singapore (GMT+8) Monday-Friday.
Email us at revenue@hge-international.com
We look forward to hearing from you!