Free Design Thinking Templates
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Customer Journey Template
The Customer Journey should be only created after completing the the customer persona template as you would need your core persona to map out their current experiences and template will help to map out what a user does, thinks and feels when they come to different touch point in their journey.
Customer Persona Template
A Customer Persona is your ideal customer for you brand to recognize key traits and helps to build a much more detailed picture of the customer. This should have a precise description of your user and what he/she wishes to accomplish.