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Forecasting in the Age of the Crystal Ball

Heidi Gempel

August 5, 2020

Hotel Forecasts have become unreliable in this unprecedented season as historical data points, trends, and analysis that are used to build them are not relevant. In this video done with HSMAI Heidi reviews the fundamentals of this business-critical exercise and how they relate to our situation today. Here Heidi evaluate's key components that have changed in the forecasting process and components that have not changed; she consider data points that indicate when to expect changes and how to prepare for them. Watch the video to see what activities you can prepare for when business will return. We also speak specifically about hotels that had to close during this period and provide insights on considerations for when to reopen and how to prepare for it.


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